Bringing The Right Message to Your Audience Through Content Marketing

Bringing The Right Message to Your Audience Through Content Marketing

The use of content marketing across all online marketing platforms is skyrocketing – making the idea of targeted content advertising a very hot topic. For advertisers and manufacturers, content-marketing offers insight into the consumer’s purchasing procedure.   Content advertising is here to stay. A recent opinion poll conducted by the Guardian Media Community revealed that […]

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The Ultimate Model for Branding Your Business Across All Social Media Platforms

The Ultimate Model for Branding Your Business Across All Social Media Platforms

For manufacturers, having a social media existence has rapidly evolved from being the lowly intern’s job to requiring a high tech team of marketers.   If there is one lesson to be learned from how brands utilize social media platforms, it is that “paid” is not a four-letter word. As leading platforms including Facebook, Google+, […]

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The Case for Inbound Marketing

The Case for Inbound Marketing

Based upon HubSpot’s 2013 State of Inbound Marketing report, ⅓ of all advertising budgets are being assigned to inbound marketing strategies.   Marketers are not only investing in inbound promotion because it is the next big thing in marketing. HubSpot’s report identified that 41% of entrepreneurs who used inbound promotion techniques could obtain quantifiable ROI, which […]

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Content Marketing – Why the Right Solution is So Important

Content Marketing – Why the Right Solution is So Important

Recently, we have been examining the data we’ve found from research reports on content-marketing. We’ve sifted through loads of information about small business owner’s purposes for’ content marketing, their budgets, how they make their buying decisions, and how these wants and needs correspond to the present offerings from a highly diverse, intricate, and constantly changing […]

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Local Listings: Why Every Local Business Needs Them

Local Listings: Why Every Local Business Needs Them

Local Search Marketing Google, Bing, Yahoo and the other search engines have revolutionized how we learn, collaborate, and shop as well as how we interact within our local communities. Today, Google alone handles more than 100 billion searches per month around the world. Of those searches, 4 billion desktop queries per month in the United States alone have local intent and […]

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The Effect of Social Networks on Small Companies

The Effect of Social Networks on Small Companies

According to Crowdspring, “50% of small company owners reported the gain of brand-new clients with social networks– most significantly with Facebook and LinkedIn.”. It’s not a surprise that regional companies are embracing social networks to not only enhance their presence, but also as a means to get in touch with their consumers. See how social […]

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Twitter for Business: 4 Steps to Getting the Most out of Your Twitter Business Account

Twitter for Business: 4 Steps to Getting the Most out of Your Twitter Business Account

Among the simplest and most efficient networks to interact to the world about exactly what your business is doing and thinking is Twitter.   Twitter is among the very best kinds of viral and word-of-mouth advertising that exists on the web. Many companies understand ways to send out tweets, ways to make use of hashtags […]

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The Power of Data in the Age of the Client

The Power of Data in the Age of the Client

In the past, businesses generally utilized print ads and various other outgoing methods to draw in customers and purchasers. In todays digital age, the customer buying experience begins online. Customers are discovering that now is the time to study and inform themselves with online videos and amazing material. They aren’t just depending on one source […]

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Knowing Your Audience Can Help You Avoid Your Next Advertising Crisis

Knowing Your Audience Can Help You Avoid Your Next Advertising Crisis

My question to you is … how do you avoid your next advertising and marketing crisis from happening? All too frequently, marketing crises occur on social network sites. It is among the greatest platforms for getting in touch with your audience. Always remember to keep an eye out for your e-mail advertising, advertising automation, and […]

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